Presentations on collaborative approaches to projects.

date: Wednesday 24th June
time: 6.00pm networking over drinks / 6.30pm presentation starts
venue: Formway Furniture Ltd, Level 1, The Exchange, 21 Allen Street, Wellington
cost: DINZ Members $20, non Members $25
refreshments: provided for arrival and networking
rsvp: designer@dinz.org.nz
payments: to Design Promotions Ltd
cheque – posted to PO Box 109423, Newmarket, Auckland
credit card – phone 09 529 1713 to organize a payment
direct payment - to account: 030195 0242340 01, please use your name and PLURALS2 WGN as a reference

Presentation ONE
Design Team: Dean Poole, Alt Group and Ed Burak, Formway Furniture
Collaborative Project: HUM - Minds at Work

Presentation TWO
Design Team: Hayden Vink, DNA and Simon Coley, Powershop
Collaborative Project: Power to the People

Presentation THREE
Design Team: Arch McDonnell, Inhouse Design and Andy Pickering, Pilot Magazine
Collaborative Project: Pilot

Presentation FOUR
Design Team: Peter Mitchell, Studio of Pacific Architecture; Daniel Males from Isthmus Urban Design Landscape Architects
Collaborative Project: Kumutoto

PRESENTERS

Dean Poole MDINZ, Alt Group

Dean Poole is Creative Director at Alt Group, a multi-disciplinary design studio based in Auckland.

Alt Group combines a core of creative people with a rich diversity of design, business backgrounds and experience. This intermix of viewpoints, combined with a multi-disciplinary approach, creates innovative results for a diverse range of projects. As Creative Director, one of Dean's roles is to foster an innovation culture within Alt and to meet every project as a problem to be solved.

Alt's work has many forms including brand development, promotional campaigns, interactive design, research studies, and innovation programmes for companies.

Alt works with retailers, global fashion designers, national and local government agencies, lawyers, wine makers, academic institutions, architects, artists, dancers, filmmakers, furniture designers, energy providers, and restauranteurs. Alt has helped conceptualise and deliver on a number of national interest projects including the 'Better by Design' initiative and the New Zealand New Thinking brand.

Alt's work has won numerous International awards including the Black Book Annual Report Awards (New York), the ARC Awards (New York), SEGD Awards (Washington) the Australian Graphic Design Awards (Sydney), and the Best Design Awards (New Zealand). Their work for fashion clients is held in the collections of the Musée Galliera, Paris and the Auckland Museum. Dean graduated from Elam Art School in 1993. He is a professional member of the Design Management Institute (Boston) the Australian Graphic Designers Association, American Institute of Graphic Arts (New York) and the Designers' Institute of New Zealand. Dean is currently developing material for a collaborative publication about innovation and design thinking.

Ed Burak, Formway Furniture

Ed Burak, until recently a senior designer in the Formway Studio is now applying the same creative approach to help Formway Furniture Ltd communicate its ideas as the General Manager - Marketing. His most recent project was leading the design team that researched and developed the multiple awards winning work environment HUM. Minds at work.

Formway Design is one of Australasia’s largest research and design studios and is truly passionate about creating great workplace environments. Its multidisciplinary approach includes expertise in the areas such as sustainability, strategic communications, ergonomics, industrial design, cognition and product engineering.

The international award winning studio has built a global reputation for its innovative and world leading designs resulting in multiple international licences for products such as Free Work systems, the Life task chair and Hum. Its international licence partners include Knoll, Bretford and Kimball Office.

Hayden Vink, DNA

Hayden has had a hands-on role in almost every aspect of web development, from interface design and programming to content development and high-level strategy. In recent years, he has worked primarily in the field of digital product design.

In 2002 he founded Hansel, a Wellington-based interaction design consultancy, which merged with DNA in 2007.

At DNA, Hayden is part of a diverse team of strategists with research, online, retail, product development, marketing and real-world business management expertise. He manages DNA's Auckland-based Online team, and leads DNA's online user experience practice. His work has spanned a wide range of project types, including web applications, mobile applications, portals, content management systems, and interactive kiosks for clients such as BNZ, Inland Revenue, Ministry of Health, ACC, Telecom, Victoria University and Powershop.

Hayden leads DNA's Powershop team, who worked closely with Simon Coley and his team to design the Powershop application.

Simon Coley, Powershop

Any part of the Powershop experience that a customer or potential customer can see (or hear) is Simon's responsibility. This extends across the entire customer lifecycle, including above-the-line campaign management, online acqusition, Powershop public website, and Powershop application look and feel and usability. Simon has extensive experience in visual communication, online product design & development and sales and marketing. Simon began his career in the design and advertising industry in NZ before a long stint in London where he ran his own design firm, was an establishing member of the early Silicon Valley internet consultancy, Viant in Europe and was appointed Creative Director for the global interactive marketing firm Agency.com. Back in New Zealand Simon helped NZTE to develop Better by Design as it's founding Creative Director and then went on to work with Geoff Ross to sell 42 Below vodka to the world. The promise of working on projects that would revolutionise the energy industry enticed him to come and work with Meridian Energy in 2007. Simon's introduction to Powershop was a fortunate accident. Simon was working on other strategic projects at Meridian and an overflow at the old offices saw him "temporarily" occupying a desk at the Powershop office. Through a process of osmosis Simon soon took up a core role of the Powershop management team as Creative Director come Head of Sales and Marketing.

Arch MacDonnell MDINZ, Inhouse Design

Arch MacDonnell is the creative director of Inhouse, an award-winning Auckland based design studio established with his partner Jane in 1995.

A graduate of Swinburne University (Melbourne), his work spans both the corporate and arts sectors with a particular interest in arts publishing. He has collaborated with many of New Zealand's leading contemporary artists, curators and galleries to create a body of work that is as diverse as it is consistent: at its core are the same attention to details and craftmanship.

Curiously strong mints make him sneeze.

Andy Pickering, Pilot Magazine

Andy Pickering is the Creative Director of Pilot Magazine. Pilot celebrates the best in contemporary creative culture promoting new ideas, new perspectives and new futures. Each issue contains a diverse mix of art, design, architecture, fashion and photography. Pilot champions a new, emerging Zeitgeist based on creativity, authenticity, ethical consumption and a new appreciation for the role that art, design and technology play in shaping our lives. Drawing on a global network of creative talent, Pilot delights in the unexpected, surprising readers with new perspectives, stunning art and photography, and a grand visual narrative that connects the dots between past, present and future.

Peter Mitchell, Studio of Pacific Architecture

Peter Mitchell has been with Studio Pacific since 2000 and has been an associate since 2005. He received his Bachelor of Building Science and Bachelor of Architecture from Victoria University of Wellington.

Peter has worked on a wide range of projects ranging from small residential housing such as the Rawhiti Bach to the multi-unit Courtyard Houses; as well as large scale Masterplanning and Landscaping projects including: Kumutoto, located on the Wellington City waterfront; Kawarau Falls Station, Lake Wakatipu; and The Waterfront, Seatoun.

Daniel Males, Isthmus Urban Design Landscape Architects

Dan is an Associate at Isthmus one the leading Landscape Architecture and Urban Design practices with offices in Auckland, Tauranga and Wellington. He joined Isthmus in 2006 following work in America, China, and London.

Isthmus is a New Zealand-based design practice with an international profile in executing award-winning Landscape Architecture, Urban Design and Landscape Planning. With a design-focus and innovative approach Isthmus work with local government and private sector clients, and collaborate with community and cultural groups and other disciplines to improve the quality and richness of our cities, towns and landscapes. Isthmus have been involved in some of the best built and designed work in New Zealand, including award winning coastal and waterfront sites, streetscape upgrades, new city parks, major infrastructure projects and master-planned communities that create a legacy for the future.

The venue sponsored by Formway Furniture, Level 1 The Exchange, 21 Allen Street, Wellington.